You can never go wrong giving an unexpected version of a cheer up that went so much further that just another card to be later tossed out, lost, or destroyed to someone who did not get that job, win an award, or achieve something they wanted so much to achieve. There’s no need to dwell on why they should have gotten what they wanted. Instead, just express your confidence, support and any other feelings you want them to know you feel that you want to express to them. You might want to show and deliver a customized, one-of-a-kind acknowledgement, when a friend handles a delicate social or professional situation wisely and well, especially if it concerned you. Congratulate this person for exhibiting poise, graciousness, and courtesy. Maybe no one else noticed, but you did, and your friend will no doubt be grateful that someone acknowledges that.